Download the Brochure
At the conference, you will meet:
- Head of Customer Retention
- Head of Customer Service / Customer Care
- Head of Loyalty
- Chief Marketing Officers
- Loyalty
- Branding
What others have to say
“The conference was a very fruitful one as I have gained many useful insights from the case studies presented by the various operators.”
- CRM Manager, CELCOM, MALAYSIA
“I have learnt a lot from this IQPC forum especially from the diverse high quality perspectives of the various expert presenters. Overall it has a high energy atmosphere where new insights are revealed.”
- Director, Marketing & Sales, SUNTEL, SRI LANKA
Meet and exchange insights with leading figures from the telecommunications industry and independent software providers
Optimising Retention Programmes and Maximising Telco Loyalty
The telecom industry will continue to face market saturation and increased competition, presenting both an opportunity and a threat. Operators are constantly pushing boundaries with product and service innovation among the key strategies to improve customer retention and reduce churn. But they need to recognise that the strategies to attract new customers are subtly different from those that retain established subscribers.
Competing on price alone is unsustainable. Enhancing customer care and engagement will be the differentiating factor going forward. Positive customer experience has showed the highest correlation with overall customer satisfaction levels in countless studies; but it can be a costly investment.
Telco operators will also have to accept that disruptive technologies and business models – such as VoIP, mobile broadband and over-the-top TV – presents unique challenges for incumbent telecoms and media companies. To ensure future success, stakeholders in the telecoms and media sectors must need a good grasp of user demands and the impact of new technology developments on business models.
The 12th Annual Minimising Churn and Building Customer Profitability conference will focus on:
- Utilising innovative churn management strategies to increase customer loyalty and to leverage existing customer assets
- Optimising the Customer Experience Management
- Implementing and fulfilling a customer segmentation strategy
- Reducing churn via prediction models
- Innovating loyalty programs to enhance customer experience and increasing ARPU
- Enhancing employee loyalty to impact customer satisfaction
- Strengthening brand positioning and service offerings for greater customer engagement
- Customer-centric operator case studies
